Objective:

To drive bookings for the DIY Lipstick Class by using user-generated content that highlights the fun, creativity, and uniqueness of the experience. The goal is to showcase how customers can customize their lipsticks, learn new skills, and express their personal style in a fun, hands-on class.

Benefits:

• Builds Community: Encouraging customers to participate in challenges and share their creations will build a strong, engaged community around your brand.

• Expands Reach: User-generated content, when shared by your brand, can amplify your visibility and reach new audiences.

• Increased Trust: UGC provides authentic social proof, which helps potential customers trust your brand and products more.

• Interactive Content: It encourages creative interaction and customer involvement with the product, creating excitement and interest.